Great Web copywriting makes all the difference
As a web design firm, we know that a good-looking, well-written, fast-loading Web site can make ALL the difference when you are trying to sell yourself to a new customer. It’s like standing on a soapbox in London’s Speakers’ Corner dressed in heavy combat fatigues, ski goggles, and a pink tutu.
If it’s poorly-designed, badly-written, and takes an age to load, the instant impression – yes, the Internet is pretty instant, folks – you are giving out is that you don’t care about your business enough to take the time to make sure that you are perceived as professional, detail-oriented, personable, and have an ability to meet deadlines and budgets. Remember, you have about 10 seconds to prevent someone clicking the BACK button and going back to the search engine results.
We are already sold on the design aspect so thought we’d mention the writing. We recently worked on a search engine optimization (SEO) project with Deborah Brown of AllWrite Ink who also writes regularly on The BizInformer and has a business communication blog.
As this was the first project we had done in collaboration with a copywriter, we wondered how it would turn out. We researched the keyword phrases that would be most effective for the client then Deborah wrote the body copy around them. After integrating the new copy, it wasn’t so much that the search engine traffic went through the roof (it did improve, by the way) but that the client was being contacted by potential customers AFTER they had landed on his Web site from the search engines. The Web site had (1) matched what they had originally searched for, and (2) had done so in a professional and courteous way while asking questions at the same time.
The copy had spoken to the visitor, connected with his needs, and provided a solution. The look of the Web site merely validated the copy.
The result: Accel Sales Partners
