The key to a successful seminar presentation is preparation.

There is nothing worse than turning up to a location and finding that you have forgotten a key piece of equipment or that there is no internet access when you need it. Your attendees have given up their valuable time and expect to see a professional and slick presentation. Or at least what you promised.

We have come up with a great checklist that should help you avoid any pitfalls and make your presentation go as smoothly as possible. People remember a great seminar but never forget a bad one.
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Many people set up a business email address through their Internet Service Provider rather than their domain name. This is a mistake.

Do you have any of the following types of email address for your business?

• yourbusiness@shaw.ca
• yourbusiness@att.net
• yourbusiness@telus.com
• yourbusiness@hotmail.com
• yourbusiness@yahoo.com

If you answered, “Yes” to any of these, you have made a strategic error which can be corrected. Why promote the service provider when you should be promoting your business? Where is the address of your website, the key ingredient of your Internet cake? Why are you hiding the website’s address?

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We have a saying at Paul Mycroft Design which explains how we rate our success as a business and as individuals:

“It’s not who you know, it’s who knows YOU.”

What does this really mean? Well, your reputation as a business owner is dependent on the impression you make when meeting new customers, when networking over a beer, how you handle yourself on email, the phone, and when responding to negative blog comments, or when making a presentation. The impression you leave can last a lifetime and determine the quality of people you can use to develop your business.

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