In this and the previous post, we have outlined some useful tips for maximizing your blog’s potential for your visitors and for the search engines.

PART 2 - The Nuts and Bolts

1. Use great categories
When you write a post, place it in 1 to 3 different categories related to the post. For example, an article on the movie, Papillon, could go under “Papillon” and “Steve McQueen”. Avoid the temptation to add it to 10 different categories though, such as including “jail,” “devils island,” and “France” because that is just overkill. But if you wrote something great on Papillon, you have made it easy for your reader to find all your posts on Papillon because they simply have to click on the category link at the top or bottom of the entry.

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