We have a saying at Paul Mycroft Design which explains how we rate our success as a business and as individuals:

“It’s not who you know, it’s who knows YOU.”

What does this really mean? Well, your reputation as a business owner is dependent on the impression you make when meeting new customers, when networking over a beer, how you handle yourself on email, the phone, and when responding to negative blog comments, or when making a presentation. The impression you leave can last a lifetime and determine the quality of people you can use to develop your business.

(more…)

Either as a web designer or a business owner, there are not enough hours in the day to work on your client’s or business website. As budgets get stretched and time becomes more valuable, larger projects can get put on hold. But this doesn’t mean there aren’t some affordable, high impact ways to boost your website and its search engine ranking.

Here are some quick tips to get you going.

(more…)

In this and the previous post, we have outlined some useful tips for maximizing your blog’s potential for your visitors and for the search engines.

PART 2 – The Nuts and Bolts

1. Use great categories
When you write a post, place it in 1 to 3 different categories related to the post. For example, an article on the movie, Papillon, could go under “Papillon” and “Steve McQueen”. Avoid the temptation to add it to 10 different categories though, such as including “jail,” “devils island,” and “France” because that is just overkill. But if you wrote something great on Papillon, you have made it easy for your reader to find all your posts on Papillon because they simply have to click on the category link at the top or bottom of the entry.

(more…)