In this and the next post, we’ll outline some useful tips for maximizing your blog’s potential for your visitors and for the search engines.

PART 1 – Blog Setup

1. Be master of your own domain
Install a blog on your domain name – DO NOT use blogger.com unless you have no other option. Add it into your primary navigation as “Our Blog” or similar. Don’t use, “Our Articles” or “The Journal” because you are trying too hard to be clever.

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Recently, we’ve been focusing on important factors that can affect your Web site’s visibility in the search engines. Last month, we focused on the link popularity in the topical community. This month, we cover the global link popularity of the linking site.

The better the linking site, the better the link.
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Recently, we’ve been focusing on important factors that can affect your Web site’s visibility in the search engines. Last month, we focused on the topical relevance of inbound links to the site. This month, we cover the link popularity of your site in the topical community.

Sounds like the same thing, right? Well, not quite.
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