Every web designer should be aware of the search engines and how they work. I understand how important it is that I deliver a well-designed web site that not only looks good and works well for my client but also performs well in the search engines after the site is launched. This not only helps to (hopefully) increase traffic to the site but can reflect on me for future work.

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Recently, we’ve been focusing on important factors that can affect your Web site’s visibility in the search engines. Last month, we focused on link popularity within the site’s internal link structure. This month, we cover the global link popularity of your web site. Actually, that should probably read, “link authority.”

Your web site must be important because you have 1,000 links coming in, right? Wrong.

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Recently, we’ve been focusing on important factors that can affect your Web site’s visibility in the search engines. Last month, we focused on improving a site’s accessibility. This month, we cover your internal page linking structure.

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