In this and the previous post, we have outlined some useful tips for maximizing your blog’s potential for your visitors and for the search engines.

PART 2 - The Nuts and Bolts

1. Use great categories
When you write a post, place it in 1 to 3 different categories related to the post. For example, an article on the movie, Papillon, could go under “Papillon” and “Steve McQueen”. Avoid the temptation to add it to 10 different categories though, such as including “jail,” “devils island,” and “France” because that is just overkill. But if you wrote something great on Papillon, you have made it easy for your reader to find all your posts on Papillon because they simply have to click on the category link at the top or bottom of the entry.

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In this and the next post, we’ll outline some useful tips for maximizing your blog’s potential for your visitors and for the search engines.

PART 1 - Blog Setup

1. Be master of your own domain
Install a blog on your domain name – DO NOT use blogger.com unless you have no other option. Add it into your primary navigation as “Our Blog” or similar. Don’t use, “Our Articles” or “The Journal” because you are trying too hard to be clever.

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Recently, we’ve been focusing on important factors that can affect your Web site’s visibility in the search engines. Last month, we focused on the link popularity in the topical community. This month, we cover the global link popularity of the linking site.

The better the linking site, the better the link.
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