We have a saying at Paul Mycroft Design which explains how we rate our success as a business and as individuals:
“It’s not who you know, it’s who knows YOU.”
What does this really mean? Well, your reputation as a business owner is dependent on the impression you make when meeting new customers, when networking over a beer, how you handle yourself on email, the phone, and when responding to negative blog comments, or when making a presentation. The impression you leave can last a lifetime and determine the quality of people you can use to develop your business.

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Posted in Marketing, SEO | Posted
on Sunday, June 7th, 2009 at 5:32 pm.
I was getting my haircut the other day, minding my own business, dreaming of web design (as you do) when something happened that made me sit up and take note. I didn’t literally sit up (I may have had a haircutting accident) but it made me think about how a new, creative way of thinking is required these days to market your business or product.
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Posted in Marketing | Posted
on Wednesday, March 25th, 2009 at 4:43 pm.
Either as a web designer or a business owner, there are not enough hours in the day to work on your client’s or business website. As budgets get stretched and time becomes more valuable, larger projects can get put on hold. But this doesn’t mean there aren’t some affordable, high impact ways to boost your website and its search engine ranking.
Here are some quick tips to get you going.
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Posted in Copywriting, Professional web design, SEO | Posted
on Tuesday, February 3rd, 2009 at 1:56 pm.