Customize Reports in Google Analytics

Customize Reports in Google Analytics

Google AnalyticsIf your Google Analytics reports ended, there is a fix.

You can follow Google’s instructions or reset them yourself using the instructions on how to export a report. We have also outlined more detail below for you to do this yourself. This is a great opportunity for you to customize your new report only with the elements important to you such as:

  • Visitor from a specific country, state or city
  • Keyword phrases with your name in them
  • Top landing pages
  • Home page traffic sources
  • Which mobile devices visitors are using

Step 1. Setting up the Initial Email

When in the report you want to start with, click the “Email” link.

Google email reports

Starting with the first report

This will open up your setup screen to add email recipient(s), the type of attachment (you’ll also see the report in blue box), frequency, day of month (for weekly), email message, and length of time (it’s only available for 12 months at this time). NOTE: it says “Send” when it should say “Schedule” (a Google bug, we think, but this is in BETA testing).

Google email reports step 2

Google email report interface

Step 2. Adding Elements to your Report

If you want to add a new element to the report, when in the element you want to add (e.g. Visitor Location), click “Email (BETA)” again then “Add to existing email” in the lower right corner (see #2 above). You’ll then see this next screen with a (1) next to the report you just set up:

Google email reports step 3

Add to existing Google email report

Google email reports step 4

Selecting the report (click to see larger image)

Step 3. Checking your Reports

Under “Admin” and “Scheduled Emails”, you will be able to select and manage your email reports.

Google email reports step 5

Manage your Google email reports

You should also check that the reports are extended for as long as you need them. It seems that Google has only allowed 12 months at the time of writing.

Google email reports step 6

Extend Google email reports

There must be an Easier Way?

There is. We can do this for you and include some additional items:

  • Set up Google Analytics email report
  • Google Webmaster Tools “health check” (site maps, crawl errors, settings)
  • WordPress “health check” (update and add new plugins, update WordPress)
  • PMD monthly traffic report using any analytics software you have running (can also include Facebook Insights, email newsletters, AdWords)

Fill out the form below to get started:

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9 Comment on Customize Reports in Google Analytics

  1. at 2:14 pm on August 22, 2012


    Thank you for your Internet post re Google Analytics.

    The old version of GA’s city map showed city locations as much smaller orange dots.

    The newer (2012) version uses huge dots…e.g. 4 visits to a city in the U.S. shows up as an orange dot that almost covers half the U.S.

    Is there any way to revert back to the old visualization using smaller dots?

    Also, I’d like to know more about your reports.



  2. at 11:24 pm on August 29, 2012

    Hi Nick,

    I don’t believe that there is a way to adjust what Google Analytics produces but they are always tweaking their reports so hopefully, in the future.

    If you are having trouble setting up your reports, let us know. We also do monthly analysis of your reports to make things much simpler to understand.

    Again, let us know on these and thanks.

  3. Kendall Oberto
    at 8:55 am on April 18, 2013

    Do you know of any way to copy a scheduled email (along with all it’s component reports) from one account to another? I setup standard reporting (about 8-10 reports) on a monthly basis for all our new accounts and am trying to find a way to shorten the process. Thanks in advance for any tips.

  4. at 7:50 pm on April 18, 2013

    Hey Kendall,

    I believe that you have to create each scheduled email individually. I keep a text file with my common notes in it so I can just copy and paste into each email, thereby maintaining an easy way to keep things the same. Hope this helps.

  5. at 3:24 pm on June 24, 2013

    Thank goodness. This is the only way I’ve found for actually how to delete a scheduled report email (though the article isn’t intended for it originally). It was difficult to find it for sure and no Google help pages or discussion threads helped out.

  6. at 4:35 pm on June 24, 2013

    Hi Mike,

    Glad you found this useful. It can be tricky to administer the email reports but once you know where, you’re all set.

    Enjoy your hike!

  7. at 2:02 pm on October 14, 2014

    Thank you for publishing how to delete a scheduled email! Google support articles weren’t helpful and the solution was not intuitive.

  8. at 4:43 pm on February 17, 2015

    Extremely helpful and I found this better than the Google’s help :). Seriously… Google help do not have image attached and you seem to have it pictured quite well.

    Though one thing has changed recently the Admin section of the dashboard. Anyway, it helped me a lot.

    • at 12:55 pm on February 24, 2015

      Hi Delwar, glad we were able to help. We agree, Google really doesn’t make that easy at all.